Experience design
Touchpoints that let people meet the brand, experience it and form their own views.
HYBRID WORD OF MOUTH MARKETING
Experiences worth talking about.
Brand stories people experience, share and recommend. An approach connecting the power of word of mouth with communities.
Explore our approachFrom experience to conversation. From conversation to connection.
An experience people share with one another can build a different kind of connection from a brand’s own message. WOMM. is a word-of-mouth approach that starts with an experience worth sharing.
Real experiences, willing participation and people’s own voices sit at its heart. A brand story grows through the people who experience it.
OUR FOCUS
Community and participation
Meaningful, two-way communication with people brought together by shared interests.
Sharing and feedback
Space for different stories to emerge, with attention to what people say and how they respond.
Experience. Share. Listen.
Experience
Design a meaningful encounter between people and the brand.
Share
Give people room to tell their own experience in their own words.
Listen
Understand feedback and carry it into the next steps.
Let’s start with an idea